Buying Leads – Is it worth it?

Lead Generators tend to focus on volume not quality, after all that’s their business model.

How many leads even pick up the phone? More often than not, they ticked the wrong box. £30 gone, into the ether.

Buying Leads is not a long term solution – sure it may help in the short term, but at roughly £30-£50 per lead, ask yourself whether you could better use these funds elsewhere? Have you engaged with a marketing agency, if not why not try?

Digital Marketing has proven far more effective in engagement models. Banks don’t buy leads, why should you? Focus on marketing your service.

The most successful businesses focus on developing their own introducer sources, nurturing and rewarding these through introducer schemes. There’s a housing crisis after-all, house builders are setting new schemes every day, why not engage with them. If you don’t ask, you don’t get.

The most successful businesses focus on developing their own introducer sources, nurturing and rewarding these through introducer schemes. There’s a housing crisis after-all, house builders are setting new schemes every day, why not engage with them. If you don’t ask, you don’t get.

If you can’t generate leads, you need to look at why. It starts with your sales process and your customer facing platforms. Have you got Google AdWords set, SEO and other performance metrics in place? If not, start there. There are plenty of guides online.

Have you tried anything else? Facebook – for the good and the bad, is remarkable at data segmentation. You can generate hundreds of leads very quickly using their target audience – using ads to actively engage with your user by directing to your site or straight to your chat assistant.